Creative Director & Strategist
I blend artistry with strategic precision to craft work that not only looks beautiful but drives results. With a background spanning multiple creative disciplines, I turn bold ideas into clear, actionable strategies that connect deeply with audiences and move brands forward. From shaping brand narratives to guiding innovative campaigns, I bring a rare mix of creativity, strategy, and business insight, ensuring your vision is delivered with impact, clarity, and purpose.
Let’s create something remarkable together.
Brands I worked with:
The model behind my results:
I combine emotional resonance, practical utility, and design appeal, then pressure-test against market saturation. In plain English: make people feel, show them why it’s useful, present it beautifully, and win despite the noise.
CE(T) = ∫₀ᵀ [ w₁·ER(t) + w₂·PU(t) ] dt + Σ DAᵢ − λ·M
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w₁, w₂ = weights you tune by data
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ER(t) = Emotional Resonance across the ad journey
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PU(t) = Practical Utility clarity over time
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DAᵢ = design contributions (formats/creatives)
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λ·MS = market saturation penalty you must beat with positioning
Simplified
Get people to care, show them the payoff, make it look great, then out-position the crowd. That’s how ads move from views → clicks → purchases.
The brand my wife and I built ↓
